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Online bookmakers would significantly have limited reach if they solely relied on internal advertising campaigns. As such, they structure sports betting affiliate programs to encourage bloggers, streamers, and other content creators to promote their brand. In return, these external advertisers get a commission based on the revenue different sportsbooks make from their referrals.
The concept sounds simple, but you may wonder—how do sportsbook affiliate programs track where their customers are coming from? If you’re looking to become an affiliate, you’ll also likely need to know the factors to consider before choosing a specific program. This guide can provide answers to these and other questions, helping you to start earning as an affiliate. You will also find a top 10 list of the best affiliate programs to sign up with. Get your wits about you, and lets get started.
Our Top 10 Sports Betting Affiliate Programs 2025
As promised, our team of experts put together a quick rundown of the best sports betting affiliate programs. These networks excel in the various mentioned areas, including betting options, revenue share models, respective licenses, and more.
Now for a more detailed look under the hoods of our 10 best sports betting affiliate programs. We’ll discuss all you need to know, from the commission structure to the cookie lifespan, and everything in between.
1. Lucky Block – Number One Casino Affiliate Program
Brands: BetOnline, Super Slots, Sportsbetting.ag, Tiger Gaming, Wild Casino
Commission: 45%
Commission Kings is the second runner-up our list of top sports betting affiliate programs, and we didn’t base our decision on the name alone. Instead, we’re impressed by how the affiliate network is linked to several high-converting brands. On the lineup is BetOnline, a reputable sports betting site offering NFL, NBA, MLB, and dozens of other exciting leagues. You will also find Sportsbetting.ag as well as Tiger Gaming.
On top of that, Commission Kings adopts a revenue share model that splits the commission percentage according to the respective revenue brackets and operators. For instance, the commission percentage ranges from 10-35% if you promote BetOnline, Tiger Gaming, and Sportsbetting.ag. Commission Kings bumps up the maximum commission to 45% if you go with Wild Casino.
On the downside, negative figures owing from player winnings are carried over to the next month. Like other sports betting affiliate programs, Commission Kings offers a CPA option where you receive payment on a referral-by-referral basis. You’ll be paid within 30 days after the end of the month, but the network strives to always pay out earlier.
Brands: MyBookie, XBet, MyBCasino, Big Spin Casino
Commission: 35%
WebPartners comes with five popular gambling platforms; MyBCasino, Big Spin Casino, XBet, BUSR, and MyBookie. This gives you a lot of betting products to market. MyBookie includes football, basketball, as well as esports while BUSR has horse racing as one of its specialties.
WebPartners offers reasonable commission models and includes one of the most attractive CPA sports betting affiliate programs in the business. The network has a 4-tier commission structure that ranges from 25% to 35% based on NGR. To enjoy the maximum percentage commission, monthly revenue generated should be at least $30,000 and up, which is a realistic target.
For those who want the best of both worlds, WebPartners has a Hybrid Commission Plan that combines an NGR-based model and CPA. By exploring this option, you can lower costs of each plan and earn more revenue for your traffic.
There’s a carryover each time you end the month with negative figures. Therefore, you may go for a month or two without earning substantially from the partnership. Also, the affiliate network has a 15-day cookie lifespan which is relatively shorter than the average set by most sports betting affiliate programs. So, your referrals will need to deposit and wager pretty fast.
Like all online bookmaker affiliate programs here, the RevMasters is free to join. The brand markets the BetUS sportsbook and offers a revenue share model with a 35% commission. This may be one of our highest-paying affiliate programs but the negative carryover means some months may come with surprise deductions. Affiliates can receive their commissions via crypto and bank transfers.
RevMasters has 24/7 customer support, ensuring you can always discuss your commissions or request marketing material with no hassle. While the brand is more popular in the US is has spread out across the world to include some European countries. You can promote sports betting and horse racing using the best marketing materials in the game.
While working on this sports betting affiliate programs review, we noticed that many affiliates wonder how the bookmakers track their referred customers. At RevMasters, you can track daily earnings on the platform in real-time on your dashboard. RevMasters also has a convenient automatic billing system.
Betway sets itself apart from other sports betting affiliate programs by offering a relaxed tiered commission plan. You won’t have to bring thousands to the table to get the 40% commission—you get this deal if you bring more than 100 new customers in a month.
Optionally, affiliates can work out a CPA deal with Betway. In this model the commission rate will be fixed and you’re rewarded for each player you bring on board and not on the generated revenue. Any issues you face with the program are responded to quickly by the support team, which is available 24/7. Betway helps you convert players by providing personalized promotional materials like URLs, HTML mailers, and banners.
Betway is one of the leading brands on the regulated sports gambling marketplace but does not support US traffic. Your players will be attracted to vast selection of sports markets and esports. The network processes monthly payments using a relatively wide variety of banking options, including Wire Transfer and popular eWallets the minimum payout is $100.
Becoming a V.Partners affiliate won’t take much of your time, as the signup process is hassle-free. Once you’re a member, you can look forward to the variety of lucrative deals. You get up to 50% lifetime commission on the Rev Share model or get €350 or more on the CPA plan. V.Partners also offers 5% on its sub-affiliate program. Or, you can go for the Hybrid plan which will give you €200 on CPA plus 40% on Rev Share.
Some sports betting affiliate programs have convoluted terms and conditions, but V.Partners keeps everything straightforward. There are no hidden costs or a Negative Carry Over policy, so affiliates have a higher chance of building significant revenue traction in a short space. The program supports will typically pay within 30 days from receiving an invoice, and payment methods include Neteller, Skrill, Bitcoin, and Tether.
While most of the brands at V.Partners are casinos, the network has the VulkanBet sportsbook. Bettors have over 40 different sports to bet on, including esports like CS: GO and Dota 2. Other websites available include Vulkan Vegas, Verde Casino and Ice Casino. These brands offer irresistible welcome bonuses and your job is made easier by the abundant marketing materials available to affiliates.
888 is a respectable gambling company, listed on the London Stock Exchange. As such, affiliates won’t have much trouble achieving high conversion rates and potentially hefty monthly earnings. This is also one of the most technologically advanced programs, providing affiliates with the most up to date marketing tools in the industry. The affiliate platform is available on iOS and Android mobile apps, so you can work while on the go.
888 Affiliates has a negative carry over policy, and your rewards are impacted when your referred real-money players collect above-average winnings. To lessen the blow, the operator offers your referrals generous bonuses to encourage gameplay and boost mutual revenue.
The maximum commission on revenue share is 35%, and affiliates get assigned a personal manager. You may receive your monthly commission through a wide range of eWallets or Wire Transfer. Overall, the 888 sportsbook won’t be a hard sell, as it serves up competitive odds, mobile apps, and a brilliant live betting feature.
Betfair is among the most competitive sports betting affiliate programs because of its tailor-made reward plans. With Cost Per Acquisition, affiliates earn a fixed amount for each referred player. In the Ad Spend model you will earn commissions based on the size of audience you reach. Then, there is a Hybrid plan a balance mixture of the CPA and the Ad Spend.
Affiliates will receive their commissions each month with utmost consistency. Like most with most traditional companies, Betfair payouts are accessible through Wire Transfer. Affiliates can also use Neteller and other eWallets for faster and easier transactions. New partners need to thoroughly read through the terms and conditions, but Betfair generally provides straightforward deals.
Having been established in 2000, Betfair is now a well-established name. The betting site offers different products, including a betting exchange, sportsbook, and racebook. Betfair affiliate managers are always ready to assist partners, and you’ll receive different promotional banners and links via Dropbox. The affiliate program has an efficient tracking system and will keep you updated through live stats updates.
DraftKings is a brand that tops the USA legal gambling market. The platform offers fantasy sports for almost all 50 states, and is available in a dozen states where online casinos are regulated. So, if you get on board this ship, you’re assured of smooth and safe sailing.
With up to 35% rev share commission, this is one of the most reasonable sports affiliate programs. Affiliates have plenty of ways in which you can promote DraftKings. One of the best ways is to create a YouTube channel, where you give out Fantasy Sports tips. You can also create a website with relevant content and place the DraftKings banner at the top of your landing page.
The platform will work out the details of your affiliate agreement and you can pick a CPA or rev share model. One important reason why DraftKings is one of the best USA sports betting affiliate programs is that it supports payment methods that are convenient for Americans.
FanDuel wraps up our list of affiliate programs with its simple rev share model. The program is ideal for US-based affiliates with a deep knowledge of fantasy sports. We can say that it is in the same genre as DraftKings. The sportsbook offers new players a risk-free bet worth $1,000, making the product easy to promote.
FanDuel has a 35% commission for all of your referrals within a calendar month. You will receive your payment 15 days after month-end. To help with your creative marketing skills, FanDuel provides customized banners and has an extremely long 700-day cookie duration.
Just like DraftKings, FanDuel has multiple licenses from several states that have legalized betting. So, you do not need to worry about walking a legal tightrope. The site requires that its partners create content of the highest quality, so you’ll need to gear up for the challenge.
If you have a website or social media handle that commands a decent following, you can make money with online betting affiliate programs. Here, you get to promote various betting products by directing your traffic to specific online sportsbooks. The betting site will pay you a percentage of the net revenue generated by customers that sign up through your platform. Alternatively, you may receive a fixed amount for each conversion. A conversion, in this context, is when a customer clicks through to sportsbooks you’re marketing, signs up, and makes a deposit.
Unlike mainstream advertising, online sports betting affiliate programs directly reach target audiences. The sportsbook will provide affiliates with marketing materials such as banners and links to live odds. As you recruit more new players for a particular bookmaker or affiliate network, the platform uses cookies to track all the business you’ve brought in. And usually, you continue to earn money for as long as your referrals continue betting.
Best Sports Betting Affiliate Program Compared
To streamline your selection process, the table below summarizes the key features of the top platforms featured in our sports betting affiliate programs review.
Before you sign up and start promoting online sportsbooks via an affiliate programs, you’ll need to understand some basic terms.
Revenue share – or rev share – is an arrangement between an affiliate and a sports betting site. In this contract, the sportsbook agrees to pay the partner a percentage of the net gaming revenue generated by referred customers. For example, a 30% rev share means that if your customer has a net $500 net loss, you will receive $150.
CPA stands for Cost Per Acquisition and this is an alternative contract where the affiliate’s payment is a fixed amount for each referral. Usually, the betting site will only pay you if your customers sign up and deposit.
Negative carry over occurs when your rev share for a particular month is in the negative. The affiliate network will then forward this to the following month. And you will need to earn more and turn your commission into a positive figure.
Cookie lifespan is the period in which an affiliate program can store a particular customer’s information on a cookie. The customer must sign up and deposit during this period in order for you to receive the commission.
Check out Bitcoin Sports Betting Affiliates
For efficiency and ease of use, some betting sites will pay out in cryptocurrency. Bitcoin transactions are instant and do not attract extra fees. And today, you can use Bitcoin to pay for other services online. Affiliates will also realize that many crypto betting sites offer bigger bonuses and, therefore, attract more customers.
As an affiliate, you will enjoy the very same benefits. As soon as your monthly invoice is rounded up and cleared by your partner, it will take moments for the funds to reflect on your own account. If you are looking for a great website that pays affiliate commission in BTC, try Lucky Block. This site also supports plenty of other cryptos, letting you enjoy Ethereum, Litecoin, and Binance betting or casino play.
Consider New Sports Betting Affiliate Programs
There are lots of gambling sites launching each year, and with each site, you will see new features. A recently launched site will attract lots of customers and provides ample chances to capitalize and collect higher commissions. However, you will also need to be careful not to fall prey to some unscrupulous affiliate networks. One of the most reputable new online betting affiliate programs is Lucky Block. This program offers a 40% commission, has a 90-day cookie duration, and doesn’t have any negative carryover.
Sports Betting CPA Affiliate Programs
The more business you can get for a betting site, the more money you will earn. In addition to a rev share model which pays out a percentage of the total net revenue each month, some betting affiliate programs will pay you using a CPA model.
With Cost Per Acquisition, affiliates receive a fixed amount for each new bettor that you refer to a sportsbook. You will receive your commission when the player makes a deposit. The advantage you will have here is that no costs are taken into account. You job is to direct a customer to the site and you don’t have to worry about ending up with negative commission figures.
Conclusion
Sports betting affiliate programs offer savvy online marketers a chance to earn by directing some of their traffic to different sportsbooks. The bookmaker will in turn offer compensation based on net revenue generated or on the number of customers that sign up and deposit real money. There are thousands of programs like this but our team of experts has recommended the top 10.
After careful research, we came to the conclusion that the best sports betting affiliate program is Lucky Block. Here, affiliates promote a new crypto sportsbook offering more than 35 different sports and esports. Sign up and enjoy up to 40% commission and the best technical support with marketing materials.
Affiliates use their websites or social media platforms to market a sportsbook’s products. They direct new players to the bookmaker using marketing tools, including links and banners. The sports betting operator will then pay the affiliate a commission based on the revenue generated from the referred customers.
What are the best online sports betting affiliate programs?
Not all sportsbooks generously reward partners. The best sports betting affiliate programs, include Lucky Block, a Bitcoin sportsbook, and Commission Kings, a multiple brand network. Here, you get high commissions, long cookie durations, and no negative carryover.
What is CPA in sports affiliate marketing?
CPA stands for Cost Per Acquisition. This is a type of affiliate deal where the sportsbook will reward its partners with a fixed amount for all the new customers join via tracking links. Affiliates will earn money when they refer players to a site and the customers make a first deposit. The commission here is not based on revenue generated by the customers.
How much does it cost to become an affiliate?
You can sign up to one of our recommended sports betting affiliate programs for free. All you will need to do is convince the sportsbook that you are indeed capable of marketing their products. You may use set up a simple website which may cost less than $20. Or you could use a social media platform if permitted.
When will I receive my sports betting affiliate commission?
In most cases, the sportsbook generates an invoice automatically at the end of each calendar month. Then the team will take a moment to review your earning taking all costs into account. Many programs will pay you within 30 days after the end of each month but others will pay out much earlier.
How much do sports betting affiliates make?
The amount of money sports betting affiliates make depend on how big their websites or social media platforms are and how much traffic they can generate. You can make as little as under $100 or as much as millions as an affiliate.
Lucas Wallman is a gambling analyst for CasinoSafest.com who covers the latest legal movements and industry news. Lucas has a great reputation for his unbiased coverage of the gambling industry. Lucas currently lives in Alicante, Spain where he spends his free time catching waves. What makes Lucas tick in his day-to-day work is following the US state legislative sessions in states that are making a push to legalize online gambling.
Before Lucas started his career as a gambling analyst for CasinoSafest.com, he wrote for a number of reputable websites related to gambling, including both BasketballInsiders and TheSportsDaily.
